Effective use of visuals is essential in creating a successful press release. By incorporating high-quality images and videos, you can capture the attention of journalists and boost your release's shareability on social media. It is important to ensure that your visuals are pertinent to the story and meet high-quality standards. You can also use press release templates for creating a press release quickly. Supporting information and quotes should be included in the release's body to reinforce the message. In addition to visuals, infographics can be employed to grab more attention and generate backlinks to your press release.

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